Despite the very committed schedule of recruitment, exams, teaching, administrative, population duties etc etc, the DEA staff is dedicated and working round the clock to ensure 100% literacy rate in Punjab. In this connection, the DEA officials are adopting unique and modern ways to attract the students and convincing their parents regarding the qualities and facilities provided by the Government Schools. A recent video campaign with title song لب پہ آتی ہے دعا بن کے تمنا میری with background narration, developed by Deputy District Education Officer Kallary Syedan Mr. Sohail Raza is given below which shows how DEA officials are active and taking deep interest in maximum enrollment:-
Well Done Kallar Syedan officials and staff. Keep excelling. Bravo.